Selection Criteria

Selection Criteria

We choose who we work with carefully. This applies to our partners and agents as well as every brand we represent. 



A brand needs to be suitable for the world stage to gain the most benefit from our services. Each brand we represent is evaluated against the following criteria.


  • Uniqueness
  • Brand-strength/desirability.
  • Attitude of owner: ability to work with and grow opportunities (entrepreneurship) 
  • Mutual financial benefit
  • Scalable
  • Sole agent and exclusivity
  • Competition to IP in design trend regions – Brand extension
  • Availability (trade mark registration)



Partners and Agents

Our partners are selected according to each brand profile. They are measured against the following priorities.


  • Value fit with BL and IP owner
  • Proven ability to grow IP in chosen region
  • Integrity and cultural fit of agent or partner
  • Ability to do deals of mutual benefit
  • Proactivity


The Next Step

If you are looking to take your brand to the next level we suggest you look at the Brand Licensing selection criteria. We welcome your call. 

Address Details

215 Spring Street, Melbourne
Victoria, Australia 3000
Mon. to Fri. 9am to 5pm
Weekends 9am to 12am